Media & Entertainment


Technology is shifting the face of media business –– the way content is produced, how it is distributed and even how customers interact with media and collaborate to co-create content. Today, customers are looking for a seamless experience across multiple media channels like Print, Web, Mobile etc.
With a unique sales model built around advertising and subscriptions, Media and Entertainment companies face several dichotomies, such as the need for innovation vs. the need to cut costs; customer concentration vs. multiple media delivery; mass media vs. interactive media; advertising accountability vs. advertising skipping technologies, and so on. Business modus operandi and technology amplifications, however, are providing new weapons for strategic differentiations.
Synverse Media Practice enables its customer with a unique blend of domain, consulting strengths and technology expertise. Synverse supports its customers with full service IT capabilities – right from envisioning to execution and support of IT architectures and applications that enable our customers to stay ahead of the technology curve. The Convergence Revolution has brought together a demographic swing and a disruptive business model with a 3C’ experience – Content, Commerce and Collaboration. Synverse, with its collaborative and mature business model has assisted many media houses with their pursuit to migrate from traditional print media to online media. Our innovative media solutions have helped them not only bridge the gap, but also helped them to stay ahead in their fast paced & ever evolving environment.

Media Service Offering

  • Integrated Publishing: Integrating media supply chain functions, internal and external stakeholders, products and third party tools in an amalgamated publishing platform.
  • Editorial Workflow: Build on existing content management platforms, ensuring streamlined and consistent flow of content with high reusability.
  • Content Aggregation & Transformation: Converting content from multiples sources and multiple formats to a standard format for a quicker and a more effective delivery.
    • Subscription Management System: Helping subscribers to maintain their subscription profiles, with an updated delivery and billing information, special promotions & customer benefits.
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